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CONSULTANCY

Our Consultancy = it’s how we make a real difference to a client’s business

We’ve always believed that analysis is only half of the story so using the results of our work to help clients make a real difference is what it’s all about for us. That’s why we don’t just employ econometricians – we employ experienced econometricians who understand the business value of what they do and who can advise our clients on how to use modelling to make their marketing so much more effective.

This consultancy led approach is kind of our thing – and it’s vital to getting the best out of the data. While many of our competitors divide the work into different departments – analytics and client service – we insist that the same consultants do both. This ensures that everything we’ve learnt about our clients’ products and markets during the scoping and objective-setting stage gets incorporated into the models. We take our clients on a marketing effectiveness journey, sharing models at interim stages to get feedback and further improve our analysis. The result? Well, we end up with a set of models that make statistical and common sense – models that we can then use with our clients to significantly improve marketing effectiveness.

Adopting this approach, our highly accomplished and experienced consultants are able to make a huge difference to our clients’ businesses. We have modelled across the world – from markets in the US to Korea, Europe, Africa and the Far East – and we’ve worked in all the major categories, including FMCG/CPG, entertainment, insurance, automotive, finance, fashion and retail. Below is a selection of the feedback

we often receive:

“Thanks so much, it's been a great project and you guys have been brilliant to work with. I presented the findings to our EVP Commercial last week and he thinks it's a great piece of work.”

Head of Consumer Marketing

“Without D2D we would struggle to back up some of the value we believe marketing provides to the business.

The account team always go the extra mile, work effectively and are always available.”

Head of Marketing Planning & Effectiveness

“Data2Decisons has increased the quality of our internal conversations around future planning.

They Helped integrate analytics across a wider range of teams and supporting their decision-making process.”

Digital Marketing Manager

“The best in class agency available in the market at the moment in the world of Attribution and marketing efficiency”

Head of Analytics and Data Visualisation