HELPING BUSINESSES GROW THROUGH
BETTER MARKETING

DECISIONS

FOR OVER 20 YEARS

4000

MEASURED CAMPAIGNS

70

PASSIONATE PEOPLE

10

OFFICES

40+

COUNTRIES MODELLED

WHO

WE ARE

Data2Decisions is an award-winning marketing effectiveness agency. Recognised as market leaders in the fields of Marketing Mix Modelling (MMM), Unified Measurement and Marketing Budget Optimisation. We are a team of econometricians, data scientists and experienced marketing effectiveness consultants working together across 10 offices globally to help brands grow through better marketing. Over the last 20 years we have listened to our clients’ challenges and applied a combination of analytical techniques to support the tough decisions marketeers have to make.

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OUR CAPABILITIES

With a focus on helping clients grow their businesses through better marketing, we do this through the following capabilities:

MEASUREMENT SOLUTIONS

CONSULTANCY

OUR MODELLING

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BUDGET OPTIMISATION

OUR EXPERIENCE

AWARDS

We are serious about helping grow our client’s business through our measurement and optimisation partnerships. This is again demonstrated by us winning 4 new IPA effectiveness awards in 2020, bringing our IPA total to 24 awards over our lifetime and ‘Best Dedication to Effectiveness’ prize in 2018.

Independently reviewed & scored as a ‘Top Performer’ in the marketing measurement and optimisation space

24 IPA Effectiveness Awwards

inc 7 Golds, 10 Silvers

2020 Effie UK winner

RESEARCH

13 OCT 2020

ANOTHER HUGE YEAR OF AWARDS FOR DATA2DECISIONS

Every two years, The IPA Effectiveness Awards celebrate and showcase communications agencies, media owners and advertisers that successfully prove that their work achieved outstanding results. Last night marked the 40th ...

17 JAN 2020

HOW SMALLER BUSINESSES CAN SUPERCHARGE WITH TV

A new study by Data2Decisions

Annabelle Reposeur finds TV advertising is most effective channel to drive small business growth. The study finds that TV creates the majority of small businesses’ advertising-generated sales...

18 APR 2020

ECONOMETRIC STUDIES MEASURE THE SALES ...

Data2Decisions has released the findings of econometric studies to measure the sales impact of YouTube advertising. One of six third-party data analysis companies involved in the research for Google, Data2Decisions ...